From June 19th to 22nd, 2024, Laedana made its debut at “Design Shanghai 2024,” a significant event in the Asian design community with a decade-long history. In the CMF exhibition hall, Laedana presented new directions in materials and design. The booth design prominently featured Laedana’s roll materials, highlighting a more adaptable and efficient material usage characteristic compared to traditional leather.
At the exhibition, Laedana showcased the new 2024 color series and textures, along with a variety of customization techniques, allowing visitors to closely experience the diversity in material design. Through an array of artistic visuals, Laedana also shared its distinctive manufacturing processes and industrial aesthetics with the audience, as well as the unique properties of its microfiber PU-coated materials, which have garnered widespread attention and acclaim from many CMF designers.
Moreover, the exhibits and construction materials for this exhibition were thoughtfully designed for recyclability, demonstrating Laedana’s commitment to sustainable development.